We create unique logos that grow your brand recognition. We provide a full graphic design and creative service for all your promotional and marketing requirements.
We specialise in advertising, media planning and buying across digital, print, tv, radio and more. Putting your brand in front of the right audience and optimising for success.
As another new year ticks over, you can almost touch the energy of new resolutions, new ideas and renewed enthusiasm. Our mission, as always, to be your one stop marketing company, starts with great ideas. To kick things off, we present you with our ideas for brand expansion in 2017. A select list of ideas & services, some from emerging areas, others as old as the hills. What’s consistent between them? They will all work to benefit and grow your brand. Let us help your brand grow.
1. Marketing Strategy: Get strategic with your marketing
When was the last time you took a good hard look at your brands marketing and promotion strategy, looked for new available mediums or evaluated how the current methods are working for you?
If you can’t remember then perhaps it is time to take a fresh look at the current options available.
We have a number of review and strategic planning packages that cover:
2. Adwords: Be present on search, display and video search results
In 2016 Google rolled out a major update in the way search results were displayed, placing an emphasis on their paid advertising platform Adwords.
This update really highlighted Adwords as a staple in the online marketing mix along side of organic, content and social.
The many benefits include near immediate, highly targeted traffic through to your website, set budgets and great tracking integration. In addition to search, Adwords offers several other great options to further increase your brand presence including display ads, video ads and re-marketing, all of which can be highly targeted and optimised for best return on investment.
3. Content Marketing: Answer your customers questions & be rewarded on Google
Google’s key goal is to answer its users search queries with the best possible articles or information.
You can use this to your advantage by brainstorming common questions your customers ask and adding these answers as pages, blogs, faq or articles on your website.
The options are almost endless when it comes to the different content you can create, but here are some popular examples:
4. Customer Relationships: Automate & track your customer relationships
When you have a team of sales people and you are dealing with more than a handful of customers it is an important step to have some form of system in place to manage and track your customers effectively.
The good news is, there are a number of ‘out of the box’ solutions available which can be integrated into your website, email marketing and online advertising campaigns to automate and keep records in sync across the board, you could even develop a customer login area on your website.
5. Direct Mail: Get smart with a printed direct mail campaign
Despite rumors of the death of print based marketing for the last decade, some areas are well and truly still alive and kicking including the popular direct mail.
When done well, direct marketing can achieve a response rate of around the 3-4% mark for a well managed in house list or 1-2% for a purchased list or broad letterbox drop.
Here are some popular ideas:
Postcard or DL size letter
Catalogue
Dimensional mail or promotional package
When working in conjunction with your other promotions, direct mail can be a great addition to the marketing mix.
6. Email Marketing: Construct regular email newsletters with drag-and-drop ease
Regular email campaigns or newsletters are a great way to keep your brand in front of your existing and potential customers.
Whether you are simply completing a monthly newsletter or something a bit more tricky, such as automatic emails triggered when a user visits a particular web page for example. All of the above can be completed under the popular Campaign Monitor email marketing platform, which we adopted early last year.
Campaign Monitor boasts a great drag and drop tool set for email creation. With a set of preset content modules, tailored to your needs, your content will look great and work to effectively drive traffic, leads or online sales.
Campaign Monitor also features a full set of advanced options including integration with websites, automation and analytics.
7. Online Website Strategy: Get strategic & scientific with your online presence
Having a firmly researched, online strategy in place for how your website will grow traffic and become a valuable sales tool for your business is essential to success.
Our website review and strategy package includes the following in a comprehensive report and consultation:
8. Online Reviews: proactive with happy customers reviewing your business
Online customer reviews, such as those on Google, Facebook and other industry specific platforms have fast become one of the first touch points a potential customer will see, especially with the introduction of ratings on Google’s search results.
Generally speaking, those creating these reviews only do so when unhappy with a service and rarely go out of their way to review if happy, unless otherwise prompted.
We suggest a proactive approach to prompt a customer to review your brand as a part of the post-sale process, this could be done verbally, or become part of your automated messaging, after an ecommerce transaction for instance.
Offering a discount on follow up services, or a cash-back for users who review your brand can be an incentive.
BONUS DESIGN REVISIONS: Tips to keep revision costs to a minimum
As a rule, we include a minimum 1 round of client revisions on all projects.
We have found back and forth project revisions to be a key factor in extended costs on quoted projects, so here are a few tips to help minimise these additional costs:
Supply all text proof checked by all parties at project start.
If you have a specific idea for the look and feel of the project, please provide us some samples, reference material or links to stock image initially.
Briefs including the target audience, outcome, key message and benefits are always helpful.
When reviewing a proof, ask all decision makers to review and provide any updates via a single point of contact.
10th January 2017 
Thomas Marsden Team 
