Turning your website into a valuable lead generation and selling tool requires an ongoing investment of time, effort and strategic thinking.

At Thomas Marsden, we offer a comprehensive suite of online marketing, search optimisation, advertising and content creation solutions known for increasing targeted traffic volume and consequent leads or sales.

Explore below our core online marketing and website optimisation offerings and be sure to get in touch to discuss the possibilities and we can tailor a solution for your brand.



SITE REVIEW & STRATEGY

A website review, health check & action plan to improve your website, set the right strategy and grow your traffic.

The first step in every journey is to make a plan and have a firm direction in mind. Online marketing is no different, setting a clear strategy and determining the best methods get the results you require for growth are important before undertaking any time consuming and expensive optimisation and advertising programs.

Our website review and strategy suggestions is the perfect analysis tool for both existing websites that have stagnated or brand new websites that are not ranking well. From your initial information, we perform a full site structure analysis and keyword research, hand picking the best value keywords along with optimisation suggestions and paid advertising options.

Each review is performed with care by one of our web experts and not automatically generated by software as some other website analysis tools available.

WEBSITE REVIEW, HEALTH CHECK & STRATEGY REPORT

Priced From

$900+GST

  • Site structure analysis
  • Content structure analysis
  • Offsite link and social analysis
  • Current rank report
  • Site keyword research
  • 1 Landing or home page keyword research and optimisation suggestions
  • Site strategy development and suggestions
  • Supply 20 page report and meet to discuss
  • Additional landing pages $300+GST each
ENQUIRE NOW


SEARCH OPTIMISATION

Grow your website traffic with organic search engine optimisation & content marketing.

Search engine optimisation, or SEO for short, is a longer term online marketing strategy centred around improving your website content and structure in line with Google’s best practices in order to rank higher on a set of targeted keywords. The fine tuning of existing web page content and the creation of new, high quality content pages or posts is key in this process, along with maintaining site structure and ongoing refinement of keyword rich content to achieve the best traffic, leads or sales to grow your brand.

Key Features

  • Organic rankings cannot be purchased and are based on website keyword content and online reputation of domain name. Therefore these rankings are more trusted and therefore clicked more often by users.
  • First page rankings may take 6-12 months to achieve, based on various factors such as competition.
  • Google's method of ordering results (also known as an algorithm) changes approximately every 6-8 weeks, hence the ongoing nature of this service.
  • Organic search is the top provider of traffic to websites, accounting for between 50-80% (depending on industry) of website traffic.

How we can help?

Organic search engine optimisation can yield some incredible results if done right, according to an ethical approach. Unfortunately there are no quick fixes and quality results in this discipline do take an ongoing investment of time and money.

Our monthly optimisation packages start from $250+GST / month for a basic maintenance and reporting package and extend upwards to include content creation and strategy development.

A sample ranking of our client Paal Kit Homes, ranked in position 1 for the popular term 'Kit Homes'

BASIC OPTIMISATION
& SITE MAINTENANCE

$300+GST

MONTH
  • Analytics monitoring & analysis
  • Search Console monitoring & updates
  • Security monitoring & updates
  • 30 minutes of optimisation work each month, in line with Google best practices & algorithm updates including title tags, meta tags, alt tags, content tweaks, sitemaps etc.
  • Monthly ranking report
  • Monthly traffic & goal report
ENQUIRE NOW

SEARCH OPTIMISATION
& CONTENT MARKETING

$750+GST

MONTH
  • Writing of 1 content article per month
  • Meet quarterly to discuss content & site optimisation suggestions and goals
  • Analytics monitoring & analysis
  • Search Console monitoring & updates
  • Security monitoring & updates
  • Site uptime monitoring
  • 1 hour of optimisation work each month, in line with Google best practices & algorithm updates including title tags, meta tags, alt tags, content tweaks, sitemaps etc.
  • Monthly ranking report
  • Monthly traffic & goal report
ENQUIRE NOW

ADVANCED SEARCH OPTIMISATION, STRATEGY
& CONTENT MARKETING

$POA+GST

MONTH

For a more advanced website optimisation solution we can tailor a package to suit your needs and monthly budget including:

  • Writing of content articles
  • Regular meetings to discuss content & site optimisation, suggestions and goals
  • Link building
  • Analytics monitoring & analysis
  • Search Console monitoring & updates
  • Security monitoring & updates
  • Site uptime monitoring
  • Optimisation work each month, in line with Google best practices & algorithm updates including title tags, meta tags, alt tags, content tweaks, sitemaps etc.
  • Custom reporting
  • Monthly ranking report
  • Monthly traffic & goal report
ENQUIRE NOW

WEBSITES WE HAVE OPTIMISED & GROWN



GOOGLE ADWORDS

Get instant, highly targeted, website traffic with the Google Adwords advertising platform.

Google's advertising platform, Adwords offers a number of great ways to see immediate highly targeted traffic and leads or sales for any search terms you require. This highly customisable system allows targeting down to the city level on very specific keyword terms, giving you the power to turn traffic on or off as you like.

Key Features

  • You pay only for clicks through to website.
  • See your ad on search results straight away.
  • Turn on or off as required, great for seasonal campaigns or special offers.
  • Target users by geographical location, device, time of day and many more other options.
  • Automatic tracking of best performing keywords by conversions (like a phone call, online enquiry or site purchase) to show these ads more often.
  • Limited to your monthly budget, ads are only shown if there is budget available.

How we can help?

The Adwords platform is open to all to setup of an account and get ads running very quickly, however the sheer range of settings can be daunting to the unfamiliar and correctly optimising a campaign to achieve the best return on your advertising investment does require some in-depth knowledge of the platform.

Our offerings for Adwords include both the setup and optimisation of search ads and also the design and placement of online display ads and re-marketing.

A sample search ad we created for Penrith Council, attracting clicks for keywords related to 'Adventure Gift Ideas'.

BASIC ADWORDS SEARCH ADS

Priced From

$750+GST

  • Keyword research
  • Campaign setup with 15 keywords
  • 3 ad variations
  • 1 round of revisions included
  • Landing page optimisation suggestions
  • Integration of website tracking
  • Review over 2 week period and perform 2 rounds of performance tweaks
  • Setup of automated monthly email reports
  • Monthly ad spend not included
ENQUIRE NOW

ADWORDS DISPLAY ADS

Priced From

$1500+GST

  • Keyword & placement research
  • Design & creative of 2 display concepts
  • 1 round of revisions included
  • Resize of final to 3 ad sizes
  • Campaign setup
  • Landing page optimisation suggestions
  • Integration of website tracking
  • Review over 2 week period and perform 2 rounds of performance tweaks
  • Setup of automated monthly email reports
  • Monthly ad spend not included
ENQUIRE NOW

ADVANCED ADWORDS SOLUTIONS

Priced From

$POA+GST

Adwords can be an extremely powerful driver of traffic for your website to generate leads and ecommerce sales. For larger sites requiring a tailored option to provide the best return on investment enquire about our advanced Adwords solutions that include:

  • Comprehensive keyword research
  • Strategy development
  • Video and product ads
  • Sales funnels and landing page setup
  • Re-marketing
  • Advanced reporting
  • Ongoing campaign optimisation
ENQUIRE NOW


EMAIL MARKETING

Keep your brand in front of your customers with regular email marketing.

Email direct marketing, also known as EDM's, or sometimes email newsletters... No matter what you refer to them as, all make use of an email list to keep in touch with current or potential customers through their inbox.

The inbox today is often bombarded with marketing messages and spam so it is imperative that your email communication has a strategy to cut through the noise and presented at the right frequency to avoid annoyance while still maintaining regularity.

Key Features

  • Building a list from your website enquiries and sales leads helps to drive repeat purchases and push potential customers over the line
  • Targeted lists can also be purchased to gain access to new customers
  • Well designed email marketing pieces offer a teaser and drive traffic to your website for more information
  • A high level a tracking is available including open, click, bounce and more.
  • Well maintained house lists can have a open rate of between 15-20%

How we can help?

Our email marketing options include both a self service, do-it-yourself offering utilising the popular Campaign Monitor platform and also a managed solution.

For the DIY option, we initially design and configure a great looking campaign template, integrate your lists and provide a training session on how to create campaigns. It is then over to you to send out on a monthly or weekly basis.

If you don't have the time then we can create one off, or regular campaigns from your supplied content, or including full copy writing.

DIY MONTHLY SUBSCRIPTION

Priced From

$150+GST

PER MONTH
  • Monthly subscription
  • Send 12,500 emails to 2,500 users
  • Easy to use email campaign creator
  • Manage subscriber lists
  • Integration with website
ENQUIRE NOW

CAMPAIGN DESIGN
& SEND

Priced From

$500+GST

PER EMAIL CAMPAIGN
  • Design of EDM campaign from supplied content
  • 1 round of client revisions
  • Import of subscriber lists
  • Send to list of a maximum 2500 subscribers
  • Provide statistic 2 weeks after send
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EMAIL MARKETING STRATEGY, CUSTOM TEMPLATE
DESIGN & SETUP

Priced From

$1500+GST

  • Email marketing strategy
  • Design of 3 concepts for email newsletter
  • Includes 1 round of client revisions
  • Development of HTML email newsletter template with 4 module areas
  • Setup of Campaign Monitor account and integration of HTML campaign template and supplied list
  • Provide training session, instructions and basic strategy
  • Campaign Monitor subscription not included
ENQUIRE NOW

NEED A CUSTOM ONLINE MARKETING SOLUTION

As Thomas Marsden is a provider of custom online marketing solutions, this allows us incredible scope to produce an ongoing solution that solves specific business or marketing problems, tailored exactly to how your business operates.

  • Social Media Ads
  • Online Video Ads
  • Landing Pages and Sales Funnels
  • Advance Reporting
  • Large Website Reviews

Contact us today to discuss your specific online marketing needs and arrange for a custom proposal.

CUSTOM ONLINE MARKETING SOLUTION

Price Range

Pricing on Request

ENQUIRE NOW
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