Google reviews are vital for building a business’s online reputation, influencing potential customers, and boosting local SEO rankings. However, getting customers to leave a review can be challenging. Here are some effective strategies to encourage customers to provide that all-important feedback, without coming across as pushy.
1. Ask at the Right Time
Timing is key when asking for a review. Request feedback soon after a positive interaction—whether it’s after a product purchase, a service is completed, or when resolving an issue. Approach customers when they’re satisfied, and they’ll be more inclined to share their experience.
2. Make It Simple
Customers are less likely to leave a review if the process is complicated. Make it easy by providing clear instructions, links, and step-by-step guides on how to leave a review. You can include this information in follow-up emails, on your website, or even on receipts.
3. Incentivise with Discounts or Coupons
Offering a small incentive in return for a review can be very effective. For instance, offer a discount on their next purchase or a special deal for leaving feedback. Be mindful to phrase your request in a way that doesn’t suggest they need to leave a positive review—focus on receiving honest feedback.
4. Create a Loyalty Program
Customers appreciate being rewarded for their loyalty. Incorporate Google reviews into your loyalty program to boost engagement. For example, offer extra loyalty points or a small reward when customers submit a review. This not only generates reviews but also fosters long-term customer relationships.
5. Follow Up with Email or SMS Requests
Sometimes, customers just need a gentle reminder. Following up with an email or text message asking for a review, along with a direct link, can increase the likelihood of them leaving feedback. Keep your message friendly and brief, thanking them for their business and politely requesting their thoughts.
6. Showcase Reviews and Respond
Show customers that you value their reviews by showcasing them on your website or social media pages. When others see that reviews are being shared, they’ll be more likely to leave one as well. Always respond to reviews—whether they’re positive or negative—this shows you’re engaged and care about your customers’ opinions.
7. Use In-Store Signage
If you have a physical location, remind customers to leave a review by using well-placed signage. Include a QR code that directs them straight to your Google review page. This makes it convenient for customers to leave feedback right after their visit.
8. Host Giveaways or Competitions
Run a giveaway where customers can enter by leaving a Google review. The prize doesn’t need to be overly generous—sometimes a small, thoughtful reward is enough to incentivise participation. Just ensure that the terms make it clear they can leave any kind of feedback, whether positive or negative.
9. Ask for Reviews on Social Media
Many businesses overlook social media when requesting reviews. Use platforms like Facebook, Instagram, or LinkedIn to remind your followers to leave feedback. You can even spotlight customers who’ve left reviews, thanking them publicly.
10. Deliver Exceptional Service
The most organic way to encourage reviews is by consistently delivering excellent service. A business that goes above and beyond expectations is more likely to receive unsolicited positive reviews. Happy customers often share their experiences naturally.
Conclusion
Incentivising customers to leave Google reviews is a powerful strategy for enhancing your business's online reputation. By offering the right incentives, making the process easy, and delivering outstanding service, you can encourage more reviews and strengthen your credibility. Just remember to aim for genuine feedback, ensuring potential customers trust the authenticity of your reviews.
14th October 2024 
Thomas Marsden Team 
