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Facebook Ads Average Benchmarks

10th February 2020
Thomas Marsden Team

Quick Summary

Facebook Ads Metric 2020 Average Benchmark
Average Click Through Rate (CTR) 0.90%
Average Cost Per Click (CPC) $1.72

Average Click Through Rate (CTR) for Facebook Ads

As a benchmark, the average click through rate across all industries in 2020 is around 0.90%. For more information on specific industries, see the below table:

Industry Average Click Through Rate
Auto 0.80%
B2B 0.78%
Consumer Services 0.62%
Beauty 1.16%
Education 0.73%
Employment Services 0.47%
Finance & Insurance 0.56%
Fitness 1.01%
Home Improvement 0.70%
Healthcare  0.83%
Industrial Services  0.71%
Legal 1.61%
Real Estate 0.99%
Retail 1.59%
Technology  1.04%
Travel & Hospitality  0.90%

Source https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

Average Cost Per Click (CPC) for Facebook Ads

The average cost per click across all industries in 2020 is around $1.72 For more information on specific industries, see the below table:

Industry Average Cost Per Click
Auto $2.24
B2B $2.52
Beauty     $1.81
Consumer Services $3.08
Education $1.06
Employment & Job Training     $2.72
Finance & Insurance $3.77
Fitness   $1.90
Healthcare     $1.32
Home Improvement     $2.93
Industrial Services $2.14
Legal $1.32
Real Estate $1.81
Retail     $0.70
Technology     $1.27
Travel & Hospitality $0.63

Source https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

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