Each year, we are required to jump through a number of accounting hoops in order to retain a AA credit rating and national accreditation with the Australian Media Credit Reference Limited.
Having the highest possible credit rating with the organisation that regulates Australian media agencies provides us with a number of benefits to easily book media placements, such as newspaper or magazine ads, radio or tv commercials, billboards and anything else on our client's behalf. A lot of the time, we save you having to go through complicated vetting and account setup processes, as an accredited agency we already have an account with most media outlets, local and national.
Why book your ads through a media booking agency at all?
Any business that conducts a regular media spend can benefit from our media management service, be it through savings of time, better return on investment or a more strategic approach to your media spend.
Moving away from an ad hoc approach to a forward planned schedule, strategically matched with creative campaign and marketing goals can improve your impact in media.
How our process works.
Generally, we like to meet with you on a monthly or quarterly basis to discuss your current needs and upcoming marketing strategy.
From this meeting, we research and prepare a 1 to 3 month media plan based on your set budget. Once agreed and signed off, we book all the ads, organize creative campaigns (additional production cost), submit all content to media outlets and provide you with one single media statement.
Oh and those annoying and high pressure cold calls from publications that have an amazing distress rate available on a Friday afternoon at 3pm. Just refer them to us, and we will qualify them, and if worthwhile, add them into our next strategy meeting to determine if worth trailing.
Keeping the accounts department happy too...
Aside from keeping track with the assigned media budget, your accounts department will be happy to know we can tailor to your requirements, be it individual invoices for each publication or even ad, the addition of order numbers for tracking purposes or anything else that helps things go smoothly when it comes to statement time. The biggest benefit of all, you now only have a single point of contact and one bill to pay.
Enquire today to discuss the possibilities on (02) 4732 3577.
19th October 2016 
Shamus 
