Mobile friendly websites are here to stay. They've been around for years and have had suitable success in pleasing those of us with smart phones or internet capable devices when searching out details in the online space.
However not is all well in the mobile sphere. The issue has been that some websites sporting the popular m.companyname.com subdomain (or similar) have decided that if you're on a mobile device, you're not capable of wanting more information than the bare minimum.
This causes havoc for those users with more than 30 seconds of time to browse a site or potentially a better internet connection than 3G or similar.
An answer to this predicament has appeared lately via a concept titled 'Responsive Web Design', first coined by Ethan Marcotte from A List Apart, whereby the user is king. Site content is delivered in a much more appealing manner in both overall design and typesetting, optimised for your mobile device, and functionality not restricted based on the assumption that you're out of time or data.
Recently we launched TEDx Darwin, an independently organised event from the internationally renowned TED organisation. The website, optimised for a desktop browser experience, is also packed with iPhone, iPad and Android friendly technology - allowing mobile users to experience the site in a much more aesthetically pleasing manner whilst delivering 100% of the content the browser version supports.
Interested in responsive web design and how it can help your business? Contact us now to find out more, and how we can deliver your current website to a larger audience via mobile friendly design.