2u...Issue 2
In this issue:
Tracking your customer enquiries from traditional media
iPhone and Mobile Web Design and Microsites
Naturally Creative: Waterview Convention Centre
Christmas Holiday Shutdown
Tracking your customer enquiries from traditional media.
When implementing a well thought out marketing campaign it can sometimes seem like a little bit of a black art to find out exactly what’s working and what’s not…especially if you run multiple campaigns through the more traditional print mediums such as newspaper, direct mail or letterbox drops.
In the following article, we have noted a number of points that can really help narrow down where your enquiries are coming from, and where to keep putting your advertising dollar to ensure the best outcomes for your business.
The old ‘How did you hear about us’ line
One of the most obvious solutions is to simply ask the customer quite literally – how did you hear about us? This question can be posed in many situations including: sales staff at the point of sale, on order forms or online enquiry forms and checkouts.
A lot of business / sales models allow this question but there are some that don’t, for instance amusement parks would have trouble asking each customer how they found out about them while queued up for the rollercoaster, or you simply may want to take a more transparent approach.
1800 / 1300 Numbers
1800, 1300 and 13 numbers can now be registered and setup with call statistics giving you a valuable tracking solution. Simply alternate phone numbers in your ads or promotions and you have a simple way to track which enquires are coming from where.
Promotion URL’s
If you direct customers to your website from your traditional media, why not direct them to a special address for that promotion, this way you can track how many users logged onto your website after seeing your promotion. An example of this is:
www.mysite.com.au/promo
Website Analytics
Your website is most commonly (especially for products targeted at under 30’s) the final step before a potential customer makes an enquiry. Employing a good analytics package on your website such as Google Analytics (Free) is an excellent way to differentiate traffic that originates from search engines, other websites, or by a user accessing your site directly.
Customer Surveys / Focus Groups
For some, focus groups may help to aid statistics gathered from other areas by gathering very specific data from a cross section of your clients. Most customers will be happy to complete a short survey about your products and marketing, which is a simple solution to find out where you are attracting customers from and also a little bit more about your market’s habits.
On the other end, full blown statistical options exist from focus groups, to product sampling, to market research to help identify and plan advertising spending.
To find out more about our management services call (02) 4732 3577
iPhone and Mobile Web Design and Microsites.
With the launch of the iPhone to Australian consumers in mid 2008 and 3G coverage increasing to an all time high of 96%, mobile website development and content creation is about to move to new heights.
The next generation of smart phones, lead by Apples iPhone and other new competitors such as Googles Android are re-writing the traditional rule book (held by household names like Nokia and Motorola) into a mobilized world where anything is possible from the palm of your hand. Dubbed by the development community as Mobile 2.0, the current phase will see similar sweeping changes that the internet felt 5 or so years ago when Web 2.0 invigorated the stagnating online environment of the late ninety’s and introduced us to social networking, blogs and new levels of interactivity.
Apples iPhone can allow your business to take advantage of a new level of mobility for your internal business applications or intranets. Or, gain a marketing edge, with its appeal to young, tech saavy audiences using the device to search and purchase products online. Whatever the circumstance, we have a viable solution for you.
Quick iPhone Facts
- Apple has sold over 10 million iPhone handsets worldwide thus far.
- According to Google an iPhone user will conduct as many as 50 times more searches than standard users.
- 59% of iPhone user go online as opposed to 6% for other internet enabled handsets.
Our Services
iPhone Microsites and iPhone specific web design.
An iPhone website or microsite is specifically designed and tested for the iPhone, the site runs in parallel with your current website and can even be configured to display dynamic data or specialized features including user logins, product catalogues with shopping carts for ecommerce and video streaming...The possibilities are only limited by your imagination (and your cheque book).
A standard iPhone website / microsite includes:
- All pages designed and tested for the iPhone.
- Optimized graphics for low bandwidth.
- Email, Call, and Map buttons to integrate with iPhone.
- Home screen and bookmark icon and ‘Add to home screen’ prompt.
- Full screen design for viewing in both portrait and landscape modes.
- Detection on your current homepage to automatically direct iPhone users to the optimized website
- Search Engine Marketing specifically for the iPhone site.
If you would like to see an example site, navigate to http://thomasmarsden.com.au/iphone on your iPhone or call us to arrange a demonstration and pricing.
iPhone Application Development
We can also provide iPhone application development and programming services for your great idea or business application, please contact us to discuss the possibilities.
For more information please contact us on (02) 4732 3577
Naturally Creative: Waterview Convention Centre.
Waterview in Bicentenial Park, Homebush is a multipurpose venue inspired by nature which caters for weddings, conferences, special events and more. Waterview got in contact with us through a mutual supplier, since then we have completed a full rebranding which included stationery, brochures, press ads and a website.
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View Waterview Convention Centre Portfolio
Christmas Holiday Shutdown.
We are switching off our minds and our monitors of all things advertising for 2 weeks this Christmas holiday period. Our last day will be Wednesday the 24th of December so please ensure any work requirements are sent through with plenty of notice. We will return in the new year on Monday the 12th of Janurary.