Next time you look through your Officeworks Business Directory, look out for the great full page for Quill. Yes, Thomas Marsden has worked with Quill, a company symbiosis with stationery since 1896, to create the current advertisement.

The team at TM are very excited about developing a great new website for Campbelltown Mall, the Mall that has it all! We're currently in the creative stages, working closely with the Mall and already, we're live with the new temporary landing pages while we continue to work on getting the new site up. Check it out at http://www.campbelltownmall.com.au. They've got your next shopping trip covered with everything from groceries, coffee, lunch, clothing galore or even just something special for yourself.

Iden, one of the leading providers of financial service products to finance brokers and a long standing client of TMs, have recently been advertising in financial journals with TM working our creative magic for the ads as well as some website skyscraper ads.

Thomas Marsden would like to welcome Abela's Gunshop. First up, we'll be working on some logo design and stationery for this retail chain. Keep your eye on our portfolio to see what our creative geniuses conjure up.

Tashies Domestic Cleaning have taken up the Exclusive Business Startup Package TMA have now introduced as a part of our business value package service which combines - design, print and web essentials at very low prices.

Give us a call today for more information on our packages.

Yes, Equus 101 has followed our newest recruit, the very talented Lisa, to Thomas Marsden for her illustrative skills. TM are very excited to announce that we will be working with Equus 101 on a big project. All we can say at the moment is that it is going to involve a lot of illustration, is a very exciting concept that Jacqueline from Equus101 has come up with & that TM are looking forward to bringing it all to fruition for her...oh, and of course, it involves horses.

So, the horses are on the track, TM are in the saddle & ready to take Equus 101 first over the line & into the winners circle.

Thomas Marsden are pleased to announce that we will be working with Rolling Bearings...'The Best in Bearings and Power transmission'. Rolling Bearings is a wholly Australian owned company that's been going since the 1970s which sounds similar to TM's own story.

We look forward to 'rolling' into a successful future together.

CLM Infrastructure started out in 1981, building a reputation on open cut excavating and have built their way into the future with their 'trenchless' environmental option for horizontal directional drilling. CLM have civil & mechancial expertise across water, gas, electricity & telecommunications & have now  engaged TM to take their website into the future using TMs creativity & design skills. TM & CLM working towards the future together.

carparts2u have raced into TM for their new website design & creation which will include an online/ e-commerce site. carparts2u will sell mail order car parts and car accessories via the online shop, Australia wide, for the 10 major car brands. So, whether you're a car enthusiast or home mechanic, you'll be able to find everything from a headlight to a bumper bar - or just something to clean it with. 

So, a big welcome to Paul & all at carparts2u. Here's to successful, happy travelling together.

On behalf of the team at Thomas Marsden, we would like to welcome Vince Morgan Surveyors as a new client in August. Vince Morgan are a Penrith based surveying firm established in 1968. We look forward to a long and fruitful relationship for many years to come.

Mobile friendly websites are here to stay. They've been around for years and have had suitable success in pleasing those of us with smart phones or internet capable devices when searching out details in the online space.

However not is all well in the mobile sphere. The issue has been that some websites sporting the popular m.companyname.com subdomain (or similar) have decided that if you're on a mobile device, you're not capable of wanting more information than the bare minimum.

This causes havoc for those users with more than 30 seconds of time to browse a site or potentially a better internet connection than 3G or similar.

An answer to this predicament has appeared lately via a concept titled 'Responsive Web Design', first coined by Ethan Marcotte from A List Apart, whereby the user is king. Site content is delivered in a much more appealing manner in both overall design and typesetting, optimised for your mobile device, and functionality not restricted based on the assumption that you're out of time or data.

Recently we launched TEDx Darwin, an independently organised event from the internationally renowned TED organisation. The website, optimised for a desktop browser experience, is also packed with iPhone, iPad and Android friendly technology - allowing mobile users to experience the site in a much more aesthetically pleasing manner whilst delivering 100% of the content the browser version supports.

Interested in responsive web design and how it can help your business? Contact us now to find out more, and how we can deliver your current website to a larger audience via mobile friendly design.

TM would like to welcome our new clients for July - Tanti Financial Services, The New Rouse Hill (Lend Lease) and TEDxDarwin.

We're all very excited about the new TEDxDarwin site as it is an example of one of the many fresh new ideas that Tyce brought back from London - a fully responsive site across iPhone, iPad and Android. Take a look http://tedxdarwin.com

The new site for Henry Lawson Club has just gone live as well so check it out too: www.henrylawsonclub.com.au

Don't forget to keep an eye on our portfolio for Tanti Financial Services and The New Rouse HIll.

The entire team at Thomas Masrden would like to pass on a big welcome to The New Rouse Hill our latest client signup in June. The New Rouse Hill (a joint venture between Lend Lease and The GPT Group) is a diverse new community set in the beautiful Hills Shire in Sydney’s North West which will be home to over 4500 residents upon competition. We look forward to a long and fruitful relationship for many years to come.

May has now been and gone and here at TM, it was a busy one. We waved 'Bon Voyage' to Jen who is currently overseas on a 9 week trip, Tyce was over in London for a week at the Web Conference and then we welcomed Lisa to the TM team.

Lisa is working on Graphic and Web design and has really hit the ground running. She has fitted into the TM team quickly and has brought along some inspiring design ideas as well as some pretty impressive illustration work.

In client news, we would like to welcome Seer LED who came on board during May.

And now we're in June....End Of Financial Year is really starting to kick in.

Future of Web Design is an internationally renowned event bringing together some of the most talented web designers and developers from around the world. This year’s first event in London was held over three days, beginning with a full day workshop and two days of conference talks.

Thomas Marsden elected to send Tyce Clee, one of our resident web designers, over to London for the event in an effort to stay at the very forefront of international web design and development.

The full day workshop presented an excellent opportunity to focus on one topic, and Thomas Marsden chose the iOS workshop with Sarah Parmenter, an expert in iOS app design. Throughout the day many methods and design tactics were discussed, including the importance on deciding what type of app you wish to develop, why, and who the target audience is.

After a full day of planning and design, each three-person team within the group presented an app based on a brief provided by Sarah. The workshop provided a fantastic chance to dive deep into one topic, and nail home some solid work techniques and methods in order to maintain efficiency and increase the user experience.

Offering two tracks for a wide choice in topics and discussion points, Carsonified delivered a well-rounded and informative conference experience. ‘Responsive web design’, first inspired by Ethan Marcotte’s article on A List Apart, was a major dialogue point throughout the three days. The process involvs designing a website to be digested in a majority of devices available to users these days, including iPhone / iPad’s, Android phones, various tablets, laptops and widescreen cinema displays. (See http://mediaqueri.es/ for examples)

Also on the agenda was the importance of ‘designing for humans’, where usability and friendliness of design were are the forefront in an effort to increase the relevance of a site to users, as well as encourage them to continue browsing and sharing.

Encouraging networking with new friends and future colleagues, exciting new horizons in web design, and great food / coffee the entire time – Future of Web Design was well worth the trip. Tyce will be bringing home not just new skills and the latest movements in the web industry, but also an increased passion and drive to ensure Thomas Marsden delivers the most current and future proof web experience for all of our clients present and in the future.

View Photo Gallery on Facebook →

Keep up to date with all the news from Tyce who is attending the 'Future Of Web Design' conference in London this week. There's been excitement left, right & centre with Tyce enthused with what he is learning in the conference, as well as the recent bomb scare in London. Glad to report that all is well & Tyce is safe & sound. Check TM out on Facebook for regular updates.

We are extremely excited to announce that Tyce, one of Thomas Marsden’s web developers and client service representatives will be attending the highly regarded Future of Web Design conference in London, England. This 4 day conference combines the best of the best talent in web / mobile design and development covering hot topics including interface development, HTML5, CSS3, responsive design, iOS and many more up and coming solutions and trends.

www.futureofwebdesign.com

Tyce will be posting updates direct from the conference on this blog, our facebook and twitter, so watch this space more update in the coming weeks.

During April, the Thomas Marsden team welcomed All Trade Power Tools and Annlyn Motors as new clients. All Trade are the Australian importer of US made lawn mowers and other power tools. While Annlyn Motors are the local area dealership for Sweedish car make Volvo. We are looking forward to very long relationships with both of these businesses.

April sees the introduction of our new, fully fledged website and mobile content management platform. The new platform based on the worlds most popular blogging platform, Wordpress, offers a plethora of proven content editing and management features such as:

• Simple page and blog management toolkit with word based editor.
• Unique themes with innovative design techniques.
• Multi-level users access and registration.
• Commenting & Facebook integration.
• Standards compliant and cross browser tested on all major releases with graceful degradation for older browsers.
• Built in comprehensive statistics package.
• Draft and page version management including backups of all content.
• Spam protection.
• Media manager for images, videos and audio.
• Themes for mobile devices including the iPhone and iPad.

In addition to this new CMS platform is a backbone of new Linux based hosting, providing a powerful, high speed and secure stage for the deployment of every new site.

Stay tuned in coming posts as we unleash the powerful ecommerce features that make selling online stress free.

Thomas Marsden has recently completed photography and development of a virtual tour of Paal Kit Homes display home the Camden. 

View Virtual Tour

Morgans Handcrafted Coffee & Zokoko Premium Chocolate...what a combination! The TM team have been loving the coffee & chocolate that we've been taste testing; all in the name of 'research' of course! Welcome aboard and here's to a long, sweet relationship.

Check out the new-look Classy Candles website that has just gone live...www.classycandles.com.au. Classy Candles have extended their range and the team at Thomas Marsden have worked closely with the client to update their site. As well as your one stop shop for personalised candles for any occasion, Classy Candles now also offer bomboniere, gifts & accessories. Take a look.

February has seen Just Jump Skydive, Xjet and Henry Lawson Club join TM's list of clients. Everyone at Thomas Marsden welcomes you and we look forward to creating some exciting work together.

I decided to write this article due to the shear number of clients commenting to me about high pressure and often dishonest sales tactics used by a very large number of search marketing agencies. By far the most common lines “We can get you number 1 on Google” or “We are calling from / on behalf of Google” seems to be thrown around without meaning or consequence these days. Hence I have complied a number of common questions and misconceptions about the search marketing and SEO industry.

But don’t just believe me, who better to trust than Google themselves, who published the following page on their webmaster guidelines.

What Does SEO stand for?

SEO is an acronym for Search Engine Optimisation and is basically the process of refinement of your websites page content to appear at a higher position for specific search keywords.

Will SEO give my site top ranking overnight?

No. Search Engine Optimisation is a long term process taking over 12 – 24 months or even indefinitely. The only search rankings that can be ‘partially’ (I use the term partially as it is not fixed and will fluctuate) guaranteed in a very short period of time are Google Adwords, which appear under sponsored links usually on the right hand side and sometimes at the top of a search page. This type of advertising while instantaneously driving traffic to your website can become very costly, as pricing is based on advertising competition and charged per click to your website and once you stop your ranking will disappear.  

How long should SEO take?

Asking this question is like asking how long marketing your business will take. The answer in both cases largely depends on the amount of competition in your target market and how broad or niche your product / service is.

Can search rankings be guaranteed by doing SEO?

No, Google and other search engines are independently controlled, no SEO program can guarantee your site will attain a top position, or to even rank at all.  Most professional SEO services work to present your website to Google in the best possible way to increase your rank.

If I click on my website in Google will this achieve better rankings?

No, this is a waste of your time, all modern search engines use, among other factors, incoming links to gauge website popularity, therefore the more times you have another website, social network, online directory or forum post a link to your site, the more popular your website will become in the eyes of search engines.

Should I give up traditional media placements and totally focus online?

Defiantly not. Maintaining a good media mix is a key to your success as many traditional publications are now syndicated online, keeping a presence in this place as well as investing in good PR will ultimately grow your online presence as well.

In summary, anyone looking to invest significant funds into search should be well advised on the long term outcomes of the campaign and remember if it sounds to good to be true, it most probably is.

Should you require more information on Search Marketing or Optimisation please feel free to contact Thomas Marsden for a chat. 

On behalf of the Thomas Marsden team, I would like to officially welcome Wellbeing for Dogs, Aromabotanical and Farmers Butcher Shop who came on board in January. We look forward to a long and prosperus relationship well into the future.

Our latest website launch is an addition to the JDR Motorsport website of a custom developed, fully automated auction website and creative works for a print and web based media kit to promote the site for the Andrew McFarlane Family Foundation.

See below for more information about this great cause, now auctioning off some great sporting memorabilia.

In the tragic passing of motocross legend Andrew McFarlane, JDR Motorex KTM Racing will be auctioning a number of various unique sporting memorabilia in support of Andrew’s wife Natalie and daughter Tayla, as together the motorcycle community will help build a foundation for them, now without their hero, husband and father Andrew McFarlane.

Visit the JDR Motorsports website today to bid on sporting history and support the Andrew McFarlane Family Foundation.

www.jdrmotorsports.com.au/auction

Building a search engine friendly website has always been associated with limiting the available fonts to 5 or 6 very simple fonts that are available across Mac and PC operating systems as standard. Common names such as Times, Verdana and Arial will be familiar and fairly boring if you ask me. Two options previously existed to use a custom font (embedded images or flash) neither of which are friendly to Google and other search engines.

Thomas Marsden can now offer over 550 custom font from popular foundries such as Adobe. This advancement in web technology allows us much more creative freedom and brand consistency across web and print. And best of all this is 100% search engine friendly! Allowing more keyword rich content to be displayed on each page and therefore better rankings on Google.

Contact us today to discuss the benefits.

From the entire team at Thomas Marsden we would like to wish you a very Merry Christmas and a Happy New Year. Thomas Marsden will be closing on Thursday 23 December at 5.00 pm and re-opening at 8.00am Tuesday 4 January 2011.

For any urgent requests please either email advertising@thomasmarsden.com.au or leave us a voicemail on (02) 4732 3577.

Thomas Marsden have had quite a few clients receive ‘Renewal’ notices for Domain names recently that are not from Thomas Marsden but appear to be for the renewal of the clients domain name. Firstly, any Domain or Hosting service that is provided by Thomas Marsden will ALWAYS be invoiced via a Thomas Marsden official invoice, with all Thomas Marsden address, EFT & ACN/ABN numbers supplied. If Thomas Marsden provides your hosting and/or domain, you will never receive an invoice from a third party for those services.

Thomas Marsden have recently introduced a number of unique, cutting edge marketing items which we will be using in the ongoing promotion of our own services.

Personalised fortune cookies come in branded noodle bucket with contrasting brand wrap, inside approximately 15 individually wrapped fortune cookies complete with branded wrappers and custom messages.

The pyramid mailer arrives like any other letter, when opened via the perforated tear strip the flat pyramid comes to life as a four sided pyramid with fully printed artwork.

Yes, Christmas is fast approaching and so too the time where Thomas Marsden have their annual break. This year, Thomas Marsden will be closing on Thursday 23 December at 5.00 pm and re-opening at 8.00am Tuesday 4 January 2011.

Although we won't be in the office. we will of course be monitoring both our voicemail and email during this time. So, if you do need to contact us regarding any urgent matters, please contact us via our voicemail on 4732 3577, leaving full details or via advertising@thomasmarsden.com.au.

The Management & Staff of Thomas Marsden would like to take this opportunity to thank you for your continued support during 2010 and look forward to working with you again in 2011.

Wishing you all a Merry Christmas and a very prosperous 2011.

Wednesday Night's combined chambers (Penrith & Blue Mountains) Biznet Network saw to be a big success with a turnout of approximately 150 people where Business owners, Business Representatives as well as individuals hoping to start a business came together to gather contacts, showcase products and services and gain exposure for their own brand.

Thomas Marsden was naturally there too to showcase our new marketing product the "Pyramid". A clever marketing tool that not only informs people of your service but is also a promotional gift. Call Thomas Marsden today on 432 3577 to enquire about the pyramid for your business.

The team at Thomas Marsden would like to congratulate Ultimate Property Group on the opening of thier new Real Estate office at Nepean Centro, Penrith. The office looks great! We wish you all the success and look forward to working with you on future campaigns.

Ultimate property group are a boutique real estate agency, creating new directions in the residential market, helping individuals buy, sell or rent and are dedicated to giving their clients the best in personal service, reliable advice and professionalism.

Ultimate Property Group

Suite 6 - Nepean Centro148 Station Street Penrith NSW 2750 

P: 02 4721 3088 

F: 02 4721 3166

E: sales@ultimatepropertygroup.com.au

This afternoon we launched the new JDR website. JDR required a fully custom website that included development of a content management system to edit all aspects of the site including home page promotions, blog, rider profiles, image galleries and more. The site also features a number a virtual tours, wallpaper downloads, ad rotator and fan image gallery with login.

Be sure to check it out here - www.jdrmotorsports.com.au

Its that time of year again where the decorations come out, the crowds come in and businesses are looking to advertise the christmas goodies they have in store. Typically, people start shopping for Christmas by late October so it makes sense to start advertising what's in stock at the same time. Leaving advertising too late means you miss out on the organized christmas shoppers who start early and therefore limit your audience to the last minute ones. 

The lesson being taught here is essentially to get in early and maximize your profit by advertising to a broader audience.

Here at Thomas Marsden Advertising we understand the importance of fast turnaround times and quality, reliable service especially at this time of year and can provide you with quick, stress-free solutions for any of your advertising needs. From concept to completion we manage your project every step of the way ensuring there is minimum effort from your side, which in turn saves you time.

At Thomas Marsden we are highly competitive and can offer fantastic deals on your advertising needs. For further information please call 4732 3577 and a representative would be happy to help you.

Photographer: Dream Designs

Once again Thomas Marsden have received a 'AA' Media Accreditation from MCRL. What does this mean? It means that Thomas Marsden are able to book advertising direct with all major media on your behalf, Australia Wide. We can organise advertising in as many newspapers and/or magazines as you like - even radio or television. We do the work for you as well as providing you with the one, easy to understand advertising account each month; not numerous bills that you need to try to keep track of - all at no extra fee.

The team at Thomas Marsden would like to congratulate Chami Gunasinghe from Karelle Life Enrichment Services on their win of an Email Marketing Campaign package from Thomas Marsden worth up to $600. 

We look forward to helping you further improve the marketing of your business!

The team at Thomas Marsden Advertising would like to thank everybody that visited us at the Penrith Business Expo last Wednesday on the 22nd September. We hope you received valuable information in marketing for your business and hope to hear from you soon with your feedback.

If you missed us at the Expo, no need to worry as we are always available for a chat to discuss your businesses marketing needs. Please call us on 4732 3577.

We hope to hear from you soon!

Following in the footsteps of a very successful website, Thomas Marsden have produced a series of forty A4 leaflets to complement Kurmond Homes advertising material. Another series is in production to showcase the client’s two storey, acreage and split level designs.

Thomas Marsden is proud to offer a dynamic online press release service to supplement both our existing search engine optimisation and website development services. Online PR is an excellent way to gain additional website popularity and search engine rank through placement of keyword rich links in articles or news and submission to a number of online press release directories.

Our Online PR services incluldes:

• Press Release / Article copywriting
• Blog / News page management
• Submission to directories
• Social network syndication
• Tracking and analytics

For more information, please contact us on 02 47 32 3577.

Thinking of marketing your company?

Come and visit the Thomas Marsden Advertising crew at the upcoming Penrith Business Expo at Penrith RSL.

Here we will discuss with you one on one your business goals, requirements and what you should be doing and what you shouldn’t! Whether you are a large corporation or small business we have the expertise and services to help you!

Thomas Marsden recently designed, produced & launched 2 new websites for Makin Churchill Lawyers and Grant Davis Dental Ceramics.

 Recently Thomas Marsden produced a short promotional video for Your Home Centre detailing information about air conditioning installation. See the video below:

May brought us the completion of the projects and subsequent website launches for Borger Cranes, Webster Bearings and Novak Signs. Check our portfolio for more.

Leura Memorial Gardens is the latest website we have re-launched.

Late 2009 was witness to a select number of conservative advertisers including insurance giant GIO removing their domain names for TVC and print based advertising call to actions in favour of a search box with the appropriate business name typed in alongside the traditional phone number.

This move by top advertisers backs up trends we have been seeing in our site analytics for months. Users are now more likely to now simply use Google (or use another search engine) to search for a business name, rather than type the full domain in the browsers address bar. And why not, searching for the name will more likely give you quick access to the website homepage, instead of guessing at the domain name if you were not 100% familiar with the spelling or domain type. It also opens up access to internal pages quicker, say if you were searching specifically for business contact details.

So what does this mean for your business? It creates an even stronger argument for completion of an ongoing search engine optimisation campaign on your website to ensure that a) your website actually appears on all major search engines, b) secondly, the site is well optimised to your required keywords and a standard which search engines require and finally c) that you gain popularity by keyword rich, incoming links, the key to increasing your rank on your keywords and generate more traffic.

Thomas Marsden offer a fully managed Search Engine Optimisation (SEO) program that is guaranteed to add value to your website, increase rank and drive more search traffic through your pages.

For more information please contact us.

PanelTech

Structural Composites

Very late in December we sneaked the launch in of Pet Friends Vet's new website, the site design and content based on a set of brochures also completed by Thomas Marsden. We look fowarded to completing the addition of a very rich set of features to this website in the coming months.

www.petfriendsvet.com.au

After a few good months of patiently waiting, we received an early Christmas present in early December with the total completion of our office fitout, see below a few images of the studio and meeting room.

2009 has been a year plagued with diversity for all, we personally have faced many uphill battles including most notably a relocation to our new office and adaptation to new service areas including mobile and iphone development.

Christmas should hold for everyone a time to enjoy the company of family and friends, forget the troubles of the past year and focus on what is truly important in life.

On behalf of the management and staff at Thomas Marsden we would like to wish all our clients, suppliers and friends a very Merry Christmas and a Happy New Year, we look forward to continuing to offer you a high quality and valuable service in 2010, which will be an exciting year for all involved.

Earlier this month we launched a brand new website and ecommerce application for Stead and Baker Engineering. The website allows the user to configure and purchase a number of valves. We look forward to helping Stead and Baker grow their online presence and volume of configurable products available via this new website.

www.steadandbaker.com.au

Thomas Marsden continues to hold the MCRL’s highest AA credit rating.

An accreditation Thomas Marsden has held for over 25 years, providing a media buying and placement service for our clients.

Accreditation gives us the authority to place advertisements with media throughout Australia… In newspapers, magazines, radio and television.

Director Geoff Dollin said “This accreditation cements TM as a total solution for any businesses creative, marketing, media and digital needs”.

If you require media buying and placement services contact us on 02 4732 3577.

During this holiday season Thomas Marsden will be closed from the 23rd of December 2009. Reopening on Monday the 4th of January 2010.

If you do require projects completed prior to or during this period, please ensure you request these in early December to allow plenty of time for planning and completion.

Google Adwords offer some extraordinary tools that allow you to very easily design and implement a targeted search advertising campaign in as little as 30 minutes. This articles delves deep into the rich toolset offered, which will allow you to optimise your keywords and ad placement to make your dollar go further and gain better results.

1. Optimise your keywords

Good optimisation of your keywords is the first place to start. The inbuilt keyword selection tool, can give you a very accurate gauge on keyword popularity, advertiser competition and estimated cost per click data.

2. Target specific geographical locations

By default, Adwords will display your ads worldwide, this may be perfect if you have an online shop, with the ability to distribute products internationally. But if you are a service orientated business, only targeting users in NSW or Sydney then clicks outside this area are wasted money, Adwords allows you to select very specific geographic regions for display of your ads, with approximately 20 zones within NSW alone.

3. Rotate Ad Creative

4. Configure your ad display times

If your product or service primarily targets businesses, displaying ads on the weekend or at night would statically yield less results than those displayed within normal work hours. For the best results, particularly if you have a limited budget, think like your potential customers, and what time they are most likely to be searching for your product or service.

And finally, once you have completed the previous 4…

5. Spend more, Get more.

Even the best optimised ads and keywords will only take your traffic levels so far, once you are satisfied your ads are correctly targeted and generating definite leads, increase your daily ad spend to generate more traffic and therefore sales.

For advice or information on our Search Advertising Management service contact us today.

A quick round up of this months site launches, Juice Motorsport. Juice is a motor racing spare parts supplier, the brief required design and implementation of a website with ecommerce facilities specifically to sell spare parts. Check our portfolio for more information on this and other similar projects.

Juice Motorsport

Its one thing to know where your website receives traffic from, but another thing all together to see which methods are actually achieving you results…. The answer: Google Analytics and Website Goals…

Google Analytics is by far the most comprehensive statistics package available to website administrators, based on the enterprise level Urchin statistics software, Google offer this service at no cost and are constantly providing extremely useful extended features.

One feature commonly overlooked, or put on the backburner is Website Goals. The feature does basically what it states, allows you to define a set of practical goals for your website traffic, in the same way you would with any marketing strategy, but automated and for your website. Some example can include:

• Completion of an enquiry form
• Adding a product to the cart
• Viewing a specials page
• Completing an online order

Goals can be configured for most common traffic sources, and even can include tracking of traditional mediums such as phone calls and print based publications. Making use of this features provides you with a much more extensive overview of how users enter and travel through your website, navigational trends and more accurate statistics on where to direct your advertising dollar to capture customers that lead to sales.

If you would like to make the most of your websites’ analytics, get in touch to discuss the options.

Today marks the 3 week anniversary of our move across to our brand new office in Macquarie House, but just in case you missed the news or have been having a little trouble finding us, Thomas Marsden is now located at the following address:

Suite 6, Macquarie House
86 Henry Street, Penrith, 2750

Google Maps

Please note: our mailing address, phone, fax and email have not changed and are still as following:

PO Box 1117, Penrith, 2750
P: 02 4732 3577
F: 02 4732 3038
E: advertising@thomasmarsden.com.au

Late last week we let loose the latest additions to the MXRAD website, a fully custom built ecommerce solution to management and online selling of a vast range of motor cross parts and accessories, numbering in the thousands with options for scalability past the hundred thousand mark. The application features user configurable products, a shopping cart and secure checkout, which coupled with the current website, gives MXRAD a very powerful online selling and marketing tool.

www.mxrad.com.au/products

This December Thomas Marsden will sponsor the SME Tech Summit, a new event that will help SMEs (Small to Medium Enterprises) gain that education and make sense of the technology landscape. The summit offers some fantastic workshops and guest speakers covering hot topics including search marketing, social media, mobile business and ecommerce.

Find out more about the event at www.smetechsummit.com

Yes, Bon Voyage to four of our staff members who are off spending our Winter in their Summer!

Enjoy & know that all of our best wishes for a great holiday go with you.
Shamus & Georgie have been away for a whole week now, hope they are living it up over there... 

Love from everyone at TMA

By Jonathan Crossfield | Social Media 

Can you create customers in 140 characters or less? Twitter has placed itself at the centre of the new trend in social media marketing, allowing businesses to engage more effectively with their target audience. With Dell announcing that their Twitter strategy has resulted in $3 million in revenue since 2007, others are eager to explore how to use social media as a new marketing channel.

• How to get started using Twitter
• Twitter do’s and don’ts
• How businesses of all sizes use Twitter to gain an advantage

Social Marketing available now at Thomas Marsden

This week, we completed and launched a website for affordable flat pack kit home company - Shack in a Pack. The site design based on an existing brochure and media campaign will be added to our stable of fully managed websites, allowing Thomas Marsden to implement client additions and alterations with the highest quality and attention to detail in mind. Check the site at the link below ;)

www.shackinapack.com.au

Over the last few months we have been working with BFSD Global, a skills training company based in Sydney to develop their first iPhone application. BFSD came to us with the requirement to be the first training company worldwide to offer a training course via the increasingly popular iPhone, giving individual users the option to undertake training where and when they choose.

Win@Sales, which delves into the do’s and don’ts of making a successful sales call, was the first course to be taken onto the mobile format and is now available on the App Store for download.

See screen shots below or download the full application here – www.itunes.com/apps/win@sales

We are now very proud to offer iPhone development as a new cutting edge service to all our clients.

During the first half of the year, things have been absolutely crazy with website and mobile development work, hence our attention has turned away from updating our portfolio / blog and really just to getting down and pumping out the projects… So, here is a quick summary of this years projects of note:

www.bfsdglobal.com.au
www.mxrad.com.au
www.magnopro.com.au
www.guardsmansystems.com
www.waterviewvenue.com.au
www.pgicorpeurope.net

As you can imagine we have a lot of exciting news to tell in the coming posts: new staff intros, very exciting new areas of service and much more. Please stay tuned and don’t forget to follow us on twitter and be-friend us on facebook.

Early on in May, we completed and launched a brand new website for CBC Bearings, the national bearing and power transmission company opted for Thomas Marsden to update their existing website after almost 10 years on the static HTML version. The new site features a full content management system, many, many dynamic features including blog and some very cleaver Google maps integration. This project is defiantly worth a look if you are planning to update your website or implement a large scale content management system.

www.conbear.com.au

Last week topped off a busy month of web development, with a number of new site launches across the board. Notable of which was Penrith based wheelchair accessible vehicle manufacturer Freedom Motors, their new site boasted a complete facelift with a number of dynamic features and ongoing promotion services.

Check out the site here:

www.freedommotorsaustralia.com.au

Don’t forget your business this Christmas! To make things easy we have put together a few Christmas idea’s that your business will just love including search engine optimisation, logo design / rebranding, corporate style guides and email marketing. Please view the offers at the link below.

Christmas Special Offers

With the launch of the iPhone to Australian consumers in mid 2008 and 3G coverage increasing to an all time high of 96%, mobile website development and content creation is about move to new heights.

The next generation of smart phones, lead by Apples iPhone and other new competitors such as Googles Android are re-writing the traditional rule book (held by household names like Nokia and Motorola) into a mobilized world where anything is possible from the palm of your hand. Dubbed by the development community as Mobile 2.0, the current phase will see similar sweeping changes that the internet felt 5 or so years ago when Web 2.0 invigorated the stagnating online environment of the late ninety’s and introduced us to social networking, blogs and new levels of interactivity.

Apples iPhone can allow your business to take advantage of a new level of mobility for your internal business applications or intranets. Or, gain a marketing edge, with its appeal to young, tech saavy audiences using the device to search and purchase products online. Whatever the circumstance, we have a viable solution for you.

With all this in mind we have launched a new range of service targeted at the deploying iPhone specific and mobile websites for businesses and individuals, please review our iPhone / Mobile Web Design services page for more information.

And, if your lucky enough to have access to an iPhone, view the iPhone version of this website - http://www.thomasmarsden.com.au/iphone

Thomas Marsden recently added another award to the collection when Penrith Business Enterprise Centre presented us with an Award of Recognition for providing 20 years of Sponsorship. Yes, Thomas Marsden have been supporting PBEC since it’s inception.

Special guests Craig Emerson MP (Minister For Small Business) & Alan Jones from 2GB were inspiring speakers during the Luncheon held at Nepean Paceway to help celebrate with both past & present board members & staff of PBEC.

We don’t do these things for the recognition, but we are thankful to John Todd & staff for showing us their appreciation.

We have recently completed a long awaited upgrade of our email marketing and sms  software. Our new system allows us to fully broadcast without relying on a third party provider or server and as an added benefit of this, the system features a web based console for list management, email creation, broadcast and statistics. We will be making this console available to our clients in the coming months.

Find out more about our email marketing services.

Management and staff at Thomas Marsden would like to extend a warm welcome to Waterview Convention Centre as the latest addition to our clients. Situated in the picturesque Bi-centennial Park, a short stroll from the Olympic Stadium, Waterview is Sydney’s premier convention, wedding and function centre. We look forward to many years of successful marketing campaigns together.

Thomas Marsden has recently become a member of the Parramatta Chamber of Commerce.

You may have seen the street signage or press ads around town. Panthers 2008 Football season campaign has gone public, every comment has been excellent so far. Click below to view the campaign artwork in our portfolio.

View Portfolio.

Christmas has seemed to come around a lot quicker this year, which is always a busy time for the web department. We have some exciting projects and developments on the horizon for early next year, please stay tuned for more information and our latest projects.

Our web development portfolio has also been updated with some new projects that we have recently completed including the Downunder Racing website, a flash prize draw application we developed for Panthers and some programming work we completed for Panthers on their custom flash game Pango.

We have recently become a member of the Internet Industry Association - www.iia.net.au

Penrith Bridal Centre's new website is now online, the website features a client managed product catalogue to showcase their range of bridal wear and other products.

www.penrithbridalcentre.com.au

Today, the new Clients4Life website went live, the end result is a high end website and ecomerce application with a custom content management system.

 www.clients4life.com.au

Recently we have launched the following website development projects, all can can be found in the portfolio section.

• Paal Kit Homes - www.paal.com.au
• Tranquility Skin and Beauty Centre - www.yourtranquility.net.au
• C&C automations - www.ccautomations.com.au
• Golden Threads Monograming - www.goldenthreads.com.au
• Avani Marketing - www.avani.com.au
• Hydraulic Distributors - www.hydraulicdistributors.com.au

The latest addition to our range of services, email marketing in the form of a monthly newsletter is the perfect way to reiterate your business presence to your current/potential clients, taking hold of their inbox to convey product specials, news, and more.

Email Newsletter Template Design - $300 Ex GST
Issue Design - $170 Ex GST
Distribution to mailing list - $25 / 1000 recipients.

Contact us for more information.

April for us, is the beginning of our web departments major expansion, for the rest of 2007 we will be pulling the covers off new services, new staff and new methodologies to give our clients the absolute best web development service possible and constantly push the boundaries of this expanding industry, which is still very much in its adolescence.

Allow me to introduce the newest member of our web team – Tyce. Filling the role of web developer, Tyce will take on an active role in design and development of websites, dynamic applications and content management systems.

Purely a development project for Razor Graphic Design, we created xHTML and CSS code from the supplied artwork, a flash slideshow and dropdown (up in this case) menu.

www.mxrad.com.au

Over the next month we will be re-launching our website including online portfolio and file dropzone. The new site boasts a number of Web 2.0 features including a rich portfolio viewer developed totally in flash, departmental blogs, article and resources pages, rss feeds and much more.

Recently we have upgraded our website server to a fully dedicated Intel server, running out of an international grade, fully redeundent datacenter, featuring 24/7 security and fire suppression, UPS battery and generator backup. The new server will allow an above industry standard monthly uptime rating of 99.99% and above for all our websites, and a direct link to upstream providers spells a super quick connection to the net. Most of all we now have greater control over maintainence, server functionallty and resource allocation, allowing us to develope, deploy and maintain your websites with the upmost security and control.