Web Design / Development
Search Engine Optimisation and Marketing
Why? Here’s why > 80% to 90% of website traffic originates from search engines. Combined, all search engines process well over 200 million searches each day. Australian's alone spend in excess of $11 billion online each year...
Harness the power of search and your business could receive hundreds, if not thousands of unique, relevant visitors every month, all specifically targeted at your products or services.
Overview
The primary goal behind our search engine optimisation service is to revise your websites content to ensure it is presented in the best possible manner to search engines like Google. Having a well presented and popular site is the most effective way to gain a higher position and ultimately an increase the number of target visitors to your site.
Search Engine Facts
- Approximately 80% to 90% of website traffic originates from a search engine such as Google or Yahoo.
- Organic or Natural results are twice as effective than paid or sponsored results from advertising services such Google AdWords.
- The majority of search engine referrals come from results listed on the first page, users rarely click through to 2nd and 3rd page results.
- Google is the most popular search engine with a market share of around 60%, Yahoo 30% and MSN 20%.
Our Search Engine Optimisation Service
The optimisation process is initially undertaken over a period of 12 months, with the option of continuing for further 6 month periods. It is important to remember that search engine optimisation is an ongoing process, with the best result coming after 24 or 36 months on the program...not overnight.
Month 1
The initial month is all about setting up the campaign goals, from a brief description of your business, we select 5 primary keyword to target, based on your comments and approval, we then proceed with a detailed analysis of your website and provide a report of required website alterations, all this to better conform with the search engines and your targeted keywords.
Month 2
After the campaign goals have been established and your 5 primary keywords have been selected, your website is submitted to over 50 online directories and search sites including Google, DMOZ, Yahoo, Alexa, Anzwers and more. This process builds a solid foundation of directory links and ensures these crucial search sites are aware of your website.
Months 3 – 12
Within the first 2 months the foundation work is largely complete, the remainder of the campaign is a spent acquiring high quality links from related or partner websites. To ensure quality control, each link is checked for a high link to popularity ratio and related content.
Contact
If you require further information about Search Engine Optimisation or any of our other specialized services please contact (02) 4732 3577.
