Web Design / Development
Email / SMS Marketing
Overview
Thomas Marsden offers a full range of corporate Email and SMS marketing solutions, with our proven services we can help your marketing material to hit the communication centre of your customer’s lives: their inbox.
Services
Email campaign creative and template design
The first stage in every email campaign is to develop a creative template design based around your requirements and current branding. If required, our creative team can put their heads together and develop a unique angle for your campaign, producing a design and concept that will set it well apart from the crowd.
Email Issue Design
Each email issue is created from a campaign template, ensuring a consistent appearance and quick production turnaround.
List management services
Subscriber lists can be a headache at the best of times, add subscribing and unsubscribing recipients and it can become a real mess. Our list management system makes simple a normally complicated process allowing you to link in your website forms, customer databases and more into a centralized list database.
Email and SMS broadcasting
Our state of the art broadcasting system ensures that your Email or SMS campaign is delivered on time and to all contactable members on your list, completing a full in house process of design, list management and broadcast.
Advantages
Statistical services
On each and every campaign we broadcast, a valuable set of statistics are gained, thanks to an advanced tracking system which provides quantity data on messages sent, errors, opens, link clicks, forwards and more. We can even look at an individual subscribers actions on all sent campaigns and provide you with a list of recipients that clicked through for you to follow up with further marketing.
Cross compatibility
To ensure your email message is received as originally intended we have spent a good deal of development time refining our production methods to a standard viewable by a large percentage of email clients and web mail applications as listed below:
- Microsoft Outlook 2000, 2003, 2007, Express, Entourage
- Gmail, Yahoo, Hotmail
Pushing the boundaries
It is no secret that email has its limitations when compared to other digital mediums, a lot of cutting edge media such as video, audio or flash simply will not work in an email broadcast. To combat this problem and successfully allow mediums like video, audio and flash we opt to link static email broadcasts to a custom designed newsletter mini-site which directly reflects the newsletters content and navigation, allowing the full spectrum of interactive media available to websites. This method has been very successful in engaging users that demand much more than just words and images.
DIY Client Console
We can now offer our email and sms marketing clients access to a DIY online console that allows full sending and management of your email campaigns, lists and statistics via a secure online management system. This Send Studio, Email Marketer online application allows you to very easily broadcast professionally designed campaigns at your leasure with a dramatic cost saving. Conact us for a demonstration.
Project Profiles
Panthers Entertainment Group newsletters
Readership: 10,000 – 15,000
The Panthers Entertainment Group broadcasts a series of newsletters on a weekly, monthly and bi-monthly basis, keeping emailable members of their 14 amalgamated clubs across Australia informed of the latest events and offerings.
Panthers Football newsletter
Readership: 10,000 – 15,000
During the NRL football season, Panthers Football Club broadcast a weekly newsletter to club members and fans registered via their website. To extend this newsletter’s features beyond the capabilities of email software, we implemented a mini-site linked from each newsletter, allowing a full spectrum of media including video, audio and flash to be used.
Paal Update
Readership: 1,000 – 5,000
Paal Homes takes full advantage of our web based content management system to compose and broadcast ‘Paal Update’, a regular customer newsletter delivering product news, customer success stories and more.
Contact
If you require further information about Email / SMS marketing or any of our other specialized services please contact (02) 4732 3577.
