Latest News.
BFSD Global and the Win@Sale iPhone Application
Over the last few months we have been working with BFSD Global, a skills training company based in Sydney to develop their first iPhone application. BFSD came to us with the requirement to be the first training company worldwide to offer a training course via the increasingly popular iPhone, giving individual users the option to undertake training where and when they choose.
Win@Sales, which delves into the do’s and don’ts of making a successful sales call, was the first course to be taken onto the mobile format and is now available on the App Store for download.
See screen shots below or download the full application here – www.itunes.com/apps/win@sales
We are now very proud to offer iPhone development as a new cutting edge service to all our clients.
Posted by: Shamus - Web / Interactive - 11-06-2009 4:22:37 PM | Posted in website development
A portfolio update and exciting news to stay tuned for!
During the first half of the year, things have been absolutely crazy with website and mobile development work, hence our attention has turned away from updating our portfolio / blog and really just to getting down and pumping out the projects… So, here is a quick summary of this years projects of note:
www.bfsdglobal.com.au
www.mxrad.com.au
www.magnopro.com.au
www.guardsmansystems.com
www.waterviewvenue.com.au
www.pgicorpeurope.net
As you can imagine we have a lot of exciting news to tell in the coming posts: new staff intros, very exciting new areas of service and much more. Please stay tuned and don’t forget to follow us on twitter and be-friend us on facebook.
Posted by: Shamus - Web / Interactive - 09-06-2009 1:35:22 PM | Posted in website development
CBC Site Launch
Early on in May, we completed and launched a brand new website for CBC Bearings, the national bearing and power transmission company opted for Thomas Marsden to update their existing website after almost 10 years on the static HTML version. The new site features a full content management system, many, many dynamic features including blog and some very cleaver Google maps integration. This project is defiantly worth a look if you are planning to update your website or implement a large scale content management system.
Posted by: Kate - 02-06-2009 9:20:21 AM | Posted in website development
New Freedom Motors Website
Last week topped off a busy month of web development, with a number of new site launches across the board. Notable of which was Penrith based wheelchair accessible vehicle manufacturer Freedom Motors, their new site boasted a complete facelift with a number of dynamic features and ongoing promotion services.
Check out the site here:
www.freedommotorsaustralia.com.au
Posted by: Kate - 02-06-2009 9:20:06 AM | Posted in website development
Create Your Badge
Posted by: Kate - 20-05-2009 10:06:51 AM | Posted in thomas marsden
Cebit Exhibition
Headed down to the Cebit exhibition on thursday afternoon... To walk around at an event of that size and reputation, not feeling terribly impressed with the exhibitors quality or innovation leads me to believe that Thomas Marsden is defiantly on par, offering cutting edge digital agency services across web and mobile development. I was quite impressed with the haircuts in the web design / development corner though...Posted by: Kate - 18-05-2009 9:32:09 AM | Posted in thomas marsden
Farewell and goodbyes...
Farewell and goodbye after a near 20 years with TMA - minus the 'Gold Coast Years' To our beloved Nathan M you'll be sadly missed by all TMA'er. Can't wait for the farewell dinner to celebrate your 20ish years with TM & congratulations are in order for your new career path which sees you working in the big smoke... we're really glad you're enjoying it. Good luck with the gold stars Nath! From all of us at TM we wish you luck.Posted by: Kate - 15-05-2009 3:49:46 PM | Posted in thomas marsden
LOUD SHIRT DAY
Congratulations to Geoff, Katie, Shamus, Jen & Nathan for getting into the spirit of 'Loud Shirt' day today! We've got some very colourful designs & bright colours going. You've ALL been very brave as well as colourful... It been a GREAT Friday!Posted by: Kate - 15-05-2009 3:08:59 PM | Posted in thomas marsden
Safety First!
We have shiny new fire extinguishers, exciting http://twitpic.com/1t1xhPosted by: Kate - 22-04-2009 11:26:51 AM | Posted in thomas marsden
Kick Start 2009 with our Special Offers
We have extended our popular Christmas specials an extra month, making January the perfect time to kick start your business for 2009. Offers include discounted search engine optimisation, corporate style guide package, logo re-design and printing deals. Be quick, offer ends close of business, 31/1/09.View Specials PDF
Posted by: Shamus - Web / Interactive - 22-01-2009 8:20:05 PM | Posted in thomas marsden
What's under the tree for your business this Christmas? SPECIAL OFFERS
Don’t forget your business this Christmas! To make things easy we have put together a few Christmas idea’s that your business will just love including search engine optimisation, logo design / rebranding, corporate style guides and email marketing. Please view the offers at the link below.
Posted by: Shamus - Web / Interactive - 18-12-2008 8:13:58 AM | Posted in thomas marsden
Tracking your customer enquiries from traditional media.
When implementing a well thought out marketing campaign it can sometimes seem like a little bit of a black art to find out exactly what’s working and what’s not…especially if you run multiple campaigns through the more traditional print mediums such as newspaper, direct mail or letterbox drops.In the following article, we have noted a number of points that can really help narrow down where your enquiries are coming from, and where to keep putting your advertising dollar to ensure the best outcomes for your business.
The old ‘How did you hear about us’ line
One of the most obvious solutions is to simply ask the customer quite literally – how did you hear about us? This question can be posed in many situations including: sales staff at the point of sale, on order forms or online enquiry forms and checkouts.
A lot of business / sales models allow this question but there are some that don’t, for instance amusement parks would have trouble asking each customer how they found out about them while queued up for the rollercoaster, or you simply may want to take a more transparent approach.
1800 / 1300 Numbers
1800, 1300 and 13 numbers can now be registered and setup with call statistics giving you a valuable tracking solution. Simply alternate phone numbers in your ads or promotions and you have a simple way to track which enquires are coming from where.
Promotion URL’s
If you direct customers to your website from your traditional media, why not direct them to a special address for that promotion, this way you can track how many users logged onto your website after seeing your promotion. An example of this is:
www.mysite.com.au/promo
Website Analytics
Your website is most commonly (especially for products targeted at under 30’s) the final step before a potential customer makes an enquiry. Employing a good analytics package on your website such as Google Analytics (Free) is an excellent way to differentiate traffic that originates from search engines, other websites, or by a user accessing your site directly.
Customer Surveys / Focus Groups
For some, focus groups may help to aid statistics gathered from other areas by gathering very specific data from a cross section of your clients. Most customers will be happy to complete a short survey about your products and marketing, which is a simple solution to find out where you are attracting customers from and also a little bit more about your market’s habits.
On the other end, full blown statistical options exist from focus groups, to product sampling, to market research to help identify and plan advertising spending.
Posted by: Shamus - Web / Interactive - 28-11-2008 8:11:30 AM | Posted in thomas marsden
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