Latest News.
May Website Launch Round Up
May brought us the completion of the projects and subsequent website launches for Borger Cranes, Webster Bearings and Novak Signs. Check our portfolio for more.
Posted by: Shamus - 27-05-2010 3:42:27 PM | Posted in thomas marsden
Website Launch - Leura Memorial Gardens
Leura Memorial Gardens is the latest website we have re-launched.
Posted by: Shamus - 13-04-2010 4:58:12 PM | Posted in website development
The Death of the Domain Name
Late 2009 was witness to a select number of conservative advertisers including insurance giant GIO removing their domain names for TVC and print based advertising call to actions in favour of a search box with the appropriate business name typed in alongside the traditional phone number.
This move by top advertisers backs up trends we have been seeing in our site analytics for months. Users are now more likely to now simply use Google (or use another search engine) to search for a business name, rather than type the full domain in the browsers address bar. And why not, searching for the name will more likely give you quick access to the website homepage, instead of guessing at the domain name if you were not 100% familiar with the spelling or domain type. It also opens up access to internal pages quicker, say if you were searching specifically for business contact details.
So what does this mean for your business? It creates an even stronger argument for completion of an ongoing search engine optimisation campaign on your website to ensure that a) your website actually appears on all major search engines, b) secondly, the site is well optimised to your required keywords and a standard which search engines require and finally c) that you gain popularity by keyword rich, incoming links, the key to increasing your rank on your keywords and generate more traffic.
Thomas Marsden offer a fully managed Search Engine Optimisation (SEO) program that is guaranteed to add value to your website, increase rank and drive more search traffic through your pages.
For more information please contact us.
Posted by: Shamus - Web Development Manager - 30-03-2010 9:59:00 AM | Posted in website development
Feb Web Projects
PanelTech
Structural Composites
Posted by: Shamus - 15-03-2010 8:09:40 AM | Posted in website development
Website Launch - Pet Friends Vet
Very late in December we sneaked the launch in of Pet Friends Vet's new website, the site design and content based on a set of brochures also completed by Thomas Marsden. We look fowarded to completing the addition of a very rich set of features to this website in the coming months.
Posted by: Shamus - 04-01-2010 11:38:21 AM | Posted in website development
New office update, the fit-out is finally complete!
After a few good months of patiently waiting, we received an early Christmas present in early December with the total completion of our office fitout, see below a few images of the studio and meeting room.
Posted by: Shamus - Web Development Manager - 23-12-2009 10:53:56 AM | Posted in thomas marsden
A Christmas Message from Thomas Marsden
2009 has been a year plagued with diversity for all, we personally have faced many uphill battles including most notably a relocation to our new office and adaptation to new service areas including mobile and iphone development.
Christmas should hold for everyone a time to enjoy the company of family and friends, forget the troubles of the past year and focus on what is truly important in life.
On behalf of the management and staff at Thomas Marsden we would like to wish all our clients, suppliers and friends a very Merry Christmas and a Happy New Year, we look forward to continuing to offer you a high quality and valuable service in 2010, which will be an exciting year for all involved.
Posted by: Shamus - Web Development Manager - 22-12-2009 2:00:36 PM | Posted in thomas marsden
Latest Web Launch - steadandbaker.com.au
Earlier this month we launched a brand new website and ecommerce application for Stead and Baker Engineering. The website allows the user to configure and purchase a number of valves. We look forward to helping Stead and Baker grow their online presence and volume of configurable products available via this new website.
Posted by: Shamus - Web Development Manager - 22-12-2009 10:17:17 AM | Posted in website development
TM receives MCRL Media Certificate with AA credit rating.
Thomas Marsden continues to hold the MCRL’s highest AA credit rating.
An accreditation Thomas Marsden has held for over 25 years, providing a media buying and placement service for our clients.
Accreditation gives us the authority to place advertisements with media throughout Australia… In newspapers, magazines, radio and television.
Director Geoff Dollin said “This accreditation cements TM as a total solution for any businesses creative, marketing, media and digital needs”.
If you require media buying and placement services contact us on 02 4732 3577.
Posted by: Shamus - Web Development Manager - 02-12-2009 2:34:18 PM | Posted in thomas marsden
Christmas Holiday Closing Dates.
During this holiday season Thomas Marsden will be closed from the 23rd of December 2009. Reopening on Monday the 4th of January 2010.
If you do require projects completed prior to or during this period, please ensure you request these in early December to allow plenty of time for planning and completion.
Posted by: Shamus - Web Development Manager - 18-11-2009 8:19:22 AM | Posted in thomas marsden
5 Tips to make your Adwords dollar go further.
Google Adwords offer some extraordinary tools that allow you to very easily design and implement a targeted search advertising campaign in as little as 30 minutes. This articles delves deep into the rich toolset offered, which will allow you to optimise your keywords and ad placement to make your dollar go further and gain better results.
1. Optimise your keywords
Good optimisation of your keywords is the first place to start. The inbuilt keyword selection tool, can give you a very accurate gauge on keyword popularity, advertiser competition and estimated cost per click data.
2. Target specific geographical locations
By default, Adwords will display your ads worldwide, this may be perfect if you have an online shop, with the ability to distribute products internationally. But if you are a service orientated business, only targeting users in NSW or Sydney then clicks outside this area are wasted money, Adwords allows you to select very specific geographic regions for display of your ads, with approximately 20 zones within NSW alone.
3. Rotate Ad Creative
Ad creative, or the text displayed on your ads is the bait to capture your potential customer. Instead of running a single ad for each set of keywords, take advantage of ad rotation, that way the most popular ads are shown more, resulting in more clicks.4. Configure your ad display times
If your product or service primarily targets businesses, displaying ads on the weekend or at night would statically yield less results than those displayed within normal work hours. For the best results, particularly if you have a limited budget, think like your potential customers, and what time they are most likely to be searching for your product or service.
And finally, once you have completed the previous 4…
5. Spend more, Get more.
Even the best optimised ads and keywords will only take your traffic levels so far, once you are satisfied your ads are correctly targeted and generating definite leads, increase your daily ad spend to generate more traffic and therefore sales.
For advice or information on our Search Advertising Management service contact us today.
Posted by: Shamus - Web Development Manager - 02-11-2009 1:05:39 PM | Posted in website development
Latest Web Projects - Juice Motorsport and Rent-A-Bin
A quick round up of this months site launches, Juice Motorsport. Juice is a motor racing spare parts supplier, the brief required design and implementation of a website with ecommerce facilities specifically to sell spare parts. Check our portfolio for more information on this and other similar projects.
Juice Motorsport
Posted by: Shamus - Web Development Manager - 30-10-2009 9:28:04 AM | Posted in website development
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