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What's under the tree for your business this Christmas? SPECIAL OFFERS
Don’t forget your business this Christmas! To make things easy we have put together a few Christmas idea’s that your business will just love including search engine optimisation, logo design / rebranding, corporate style guides and email marketing. Please view the offers at the link below.
Posted by: Shamus - Web / Interactive - 18-12-2008 8:13:58 AM | Posted in thomas marsden
Tracking your customer enquiries from traditional media.
When implementing a well thought out marketing campaign it can sometimes seem like a little bit of a black art to find out exactly what’s working and what’s not…especially if you run multiple campaigns through the more traditional print mediums such as newspaper, direct mail or letterbox drops.In the following article, we have noted a number of points that can really help narrow down where your enquiries are coming from, and where to keep putting your advertising dollar to ensure the best outcomes for your business.
The old ‘How did you hear about us’ line
One of the most obvious solutions is to simply ask the customer quite literally – how did you hear about us? This question can be posed in many situations including: sales staff at the point of sale, on order forms or online enquiry forms and checkouts.
A lot of business / sales models allow this question but there are some that don’t, for instance amusement parks would have trouble asking each customer how they found out about them while queued up for the rollercoaster, or you simply may want to take a more transparent approach.
1800 / 1300 Numbers
1800, 1300 and 13 numbers can now be registered and setup with call statistics giving you a valuable tracking solution. Simply alternate phone numbers in your ads or promotions and you have a simple way to track which enquires are coming from where.
Promotion URL’s
If you direct customers to your website from your traditional media, why not direct them to a special address for that promotion, this way you can track how many users logged onto your website after seeing your promotion. An example of this is:
www.mysite.com.au/promo
Website Analytics
Your website is most commonly (especially for products targeted at under 30’s) the final step before a potential customer makes an enquiry. Employing a good analytics package on your website such as Google Analytics (Free) is an excellent way to differentiate traffic that originates from search engines, other websites, or by a user accessing your site directly.
Customer Surveys / Focus Groups
For some, focus groups may help to aid statistics gathered from other areas by gathering very specific data from a cross section of your clients. Most customers will be happy to complete a short survey about your products and marketing, which is a simple solution to find out where you are attracting customers from and also a little bit more about your market’s habits.
On the other end, full blown statistical options exist from focus groups, to product sampling, to market research to help identify and plan advertising spending.
Posted by: Shamus - Web / Interactive - 28-11-2008 8:11:30 AM | Posted in thomas marsden
We now offer iPhone and Mobile Web Design and Microsites
With the launch of the iPhone to Australian consumers in mid 2008 and 3G coverage increasing to an all time high of 96%, mobile website development and content creation is about move to new heights.
The next generation of smart phones, lead by Apples iPhone and other new competitors such as Googles Android are re-writing the traditional rule book (held by household names like Nokia and Motorola) into a mobilized world where anything is possible from the palm of your hand. Dubbed by the development community as Mobile 2.0, the current phase will see similar sweeping changes that the internet felt 5 or so years ago when Web 2.0 invigorated the stagnating online environment of the late ninety’s and introduced us to social networking, blogs and new levels of interactivity.
Apples iPhone can allow your business to take advantage of a new level of mobility for your internal business applications or intranets. Or, gain a marketing edge, with its appeal to young, tech saavy audiences using the device to search and purchase products online. Whatever the circumstance, we have a viable solution for you.
With all this in mind we have launched a new range of service targeted at the deploying iPhone specific and mobile websites for businesses and individuals, please review our iPhone / Mobile Web Design services page for more information.
And, if your lucky enough to have access to an iPhone, view the iPhone version of this website - http://www.thomasmarsden.com.au/iphone
Posted by: Shamus - Web / Interactive - 30-10-2008 10:24:46 AM | Posted in website development
TM Receives PBEC Recognition Award for 20 years Sponsorship.
Thomas Marsden recently added another award to the collection when Penrith Business Enterprise Centre presented us with an Award of Recognition for providing 20 years of Sponsorship. Yes, Thomas Marsden have been supporting PBEC since it’s inception.
Special guests Craig Emerson MP (Minister For Small Business) & Alan Jones from 2GB were inspiring speakers during the Luncheon held at Nepean Paceway to help celebrate with both past & present board members & staff of PBEC.
We don’t do these things for the recognition, but we are thankful to John Todd & staff for showing us their appreciation.
Posted by: Terry-Lee - Office Manager - 14-10-2008 3:38:36 PM | Posted in thomas marsden
In House Email Broadcasting Service
We have recently completed a long awaited upgrade of our email marketing and sms software. Our new system allows us to fully broadcast without relying on a third party provider or server and as an added benefit of this, the system features a web based console for list management, email creation, broadcast and statistics. We will be making this console available to our clients in the coming months.
Posted by: Shamus - Web / Interactive - 10-06-2008 10:55:59 AM | Posted in website development, thomas marsden
Welcome Waterview.
Management and staff at Thomas Marsden would like to extend a warm welcome to Waterview Convention Centre as the latest addition to our clients. Situated in the picturesque
Posted by: Terry-Lee - Office Manager - 15-05-2008 4:12:21 PM | Posted in thomas marsden
Parramatta Chamber Membership
Thomas Marsden has recently become a member of the Parramatta Chamber of Commerce.
Posted by: Terry-Lee - Office Manager - 23-03-2008 12:55:05 PM | Posted in thomas marsden
Panthers Season 2008 Launch
You may have seen the street signage or press ads around town. Panthers 2008 Football season campaign has gone public, every comment has been excellent so far. Click below to view the campaign artwork in our portfolio.
Posted by: Raj - Account Executive - 10-02-2008 5:54:27 PM | Posted in thomas marsden
Portfolio Updates
Christmas has seemed to come around a lot quicker this year, which is always a busy time for the web department. We have some exciting projects and developments on the horizon for early next year, please stay tuned for more information and our latest projects.
Our web development portfolio has also been updated with some new projects that we have recently completed including the Downunder Racing website, a flash prize draw application we developed for Panthers and some programming work we completed for Panthers on their custom flash game Pango.
Posted by: Shamus - Web / Interactive - 14-12-2007 1:39:21 PM | Posted in website development
Internet Industry Association Membership
We have recently become a member of the Internet Industry Association - www.iia.net.au
Posted by: Terry-Lee - Office Manager - 26-11-2007 1:38:22 PM | Posted in thomas marsden
SITE LAUNCH - varicose-veins.com.au
Our latest website launch gave the Australian and New Zealand Society of Phelbology website a fresh look and coupled with our content management solution allows their staff a great deal of freedom to update site content at their convenience.www.varicose-veins.com.au
Posted by: Shamus - Web / Interactive - 07-09-2007 7:59:25 PM | Posted in website development
SITE LAUNCH - penrithbridalcentre.com.au
Penrith Bridal Centre's new website is now online, the website features a client managed product catalogue to showcase their range of bridal wear and other products.
www.penrithbridalcentre.com.au
Posted by: Shamus - Web / Interactive - 05-08-2007 11:43:12 AM | Posted in website development
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