Latest News.
Website Launch - Pet Friends Vet
Very late in December we sneaked the launch in of Pet Friends Vet's new website, the site design and content based on a set of brochures also completed by Thomas Marsden. We look fowarded to completing the addition of a very rich set of features to this website in the coming months.
Posted by: Shamus - 04-01-2010 11:38:21 AM | Posted in website development
New office update, the fit-out is finally complete!
After a few good months of patiently waiting, we received an early Christmas present in early December with the total completion of our office fitout, see below a few images of the studio and meeting room.
Posted by: Shamus - Web Development Manager - 23-12-2009 10:53:56 AM | Posted in thomas marsden
A Christmas Message from Thomas Marsden
2009 has been a year plagued with diversity for all, we personally have faced many uphill battles including most notably a relocation to our new office and adaptation to new service areas including mobile and iphone development.
Christmas should hold for everyone a time to enjoy the company of family and friends, forget the troubles of the past year and focus on what is truly important in life.
On behalf of the management and staff at Thomas Marsden we would like to wish all our clients, suppliers and friends a very Merry Christmas and a Happy New Year, we look forward to continuing to offer you a high quality and valuable service in 2010, which will be an exciting year for all involved.
Posted by: Shamus - Web Development Manager - 22-12-2009 2:00:36 PM | Posted in thomas marsden
Latest Web Launch - steadandbaker.com.au
Earlier this month we launched a brand new website and ecommerce application for Stead and Baker Engineering. The website allows the user to configure and purchase a number of valves. We look forward to helping Stead and Baker grow their online presence and volume of configurable products available via this new website.
Posted by: Shamus - Web Development Manager - 22-12-2009 10:17:17 AM | Posted in website development
TM receives MCRL Media Certificate with AA credit rating.
Thomas Marsden continues to hold the MCRL’s highest AA credit rating.
An accreditation Thomas Marsden has held for over 25 years, providing a media buying and placement service for our clients.
Accreditation gives us the authority to place advertisements with media throughout Australia… In newspapers, magazines, radio and television.
Director Geoff Dollin said “This accreditation cements TM as a total solution for any businesses creative, marketing, media and digital needs”.
If you require media buying and placement services contact us on 02 4732 3577.
Posted by: Shamus - Web Development Manager - 02-12-2009 2:34:18 PM | Posted in thomas marsden
Christmas Holiday Closing Dates.
During this holiday season Thomas Marsden will be closed from the 23rd of December 2009. Reopening on Monday the 4th of January 2010.
If you do require projects completed prior to or during this period, please ensure you request these in early December to allow plenty of time for planning and completion.
Posted by: Shamus - Web Development Manager - 18-11-2009 8:19:22 AM | Posted in thomas marsden
5 Tips to make your Adwords dollar go further.
Google Adwords offer some extraordinary tools that allow you to very easily design and implement a targeted search advertising campaign in as little as 30 minutes. This articles delves deep into the rich toolset offered, which will allow you to optimise your keywords and ad placement to make your dollar go further and gain better results.
1. Optimise your keywords
Good optimisation of your keywords is the first place to start. The inbuilt keyword selection tool, can give you a very accurate gauge on keyword popularity, advertiser competition and estimated cost per click data.
2. Target specific geographical locations
By default, Adwords will display your ads worldwide, this may be perfect if you have an online shop, with the ability to distribute products internationally. But if you are a service orientated business, only targeting users in NSW or Sydney then clicks outside this area are wasted money, Adwords allows you to select very specific geographic regions for display of your ads, with approximately 20 zones within NSW alone.
3. Rotate Ad Creative
Ad creative, or the text displayed on your ads is the bait to capture your potential customer. Instead of running a single ad for each set of keywords, take advantage of ad rotation, that way the most popular ads are shown more, resulting in more clicks.4. Configure your ad display times
If your product or service primarily targets businesses, displaying ads on the weekend or at night would statically yield less results than those displayed within normal work hours. For the best results, particularly if you have a limited budget, think like your potential customers, and what time they are most likely to be searching for your product or service.
And finally, once you have completed the previous 4…
5. Spend more, Get more.
Even the best optimised ads and keywords will only take your traffic levels so far, once you are satisfied your ads are correctly targeted and generating definite leads, increase your daily ad spend to generate more traffic and therefore sales.
For advice or information on our Search Advertising Management service contact us today.
Posted by: Shamus - Web Development Manager - 02-11-2009 1:05:39 PM | Posted in website development
Latest Web Projects - Juice Motorsport and Rent-A-Bin
A quick round up of this months site launches, Juice Motorsport. Juice is a motor racing spare parts supplier, the brief required design and implementation of a website with ecommerce facilities specifically to sell spare parts. Check our portfolio for more information on this and other similar projects.
Juice Motorsport
Posted by: Shamus - Web Development Manager - 30-10-2009 9:28:04 AM | Posted in website development
Setting your goals with Google Analytics
Its one thing to know where your website receives traffic from, but another thing all together to see which methods are actually achieving you results…. The answer: Google Analytics and Website Goals…
Google Analytics is by far the most comprehensive statistics package available to website administrators, based on the enterprise level Urchin statistics software, Google offer this service at no cost and are constantly providing extremely useful extended features.
One feature commonly overlooked, or put on the backburner is Website Goals. The feature does basically what it states, allows you to define a set of practical goals for your website traffic, in the same way you would with any marketing strategy, but automated and for your website. Some example can include:
- Completion of an enquiry form
- Adding a product to the cart
- Viewing a specials page
- Completing an online order
Goals can be configured for most common traffic sources, and even can include tracking of traditional mediums such as phone calls and print based publications. Making use of this features provides you with a much more extensive overview of how users enter and travel through your website, navigational trends and more accurate statistics on where to direct your advertising dollar to capture customers that lead to sales.
If you would like to make the most of your websites’ analytics, get in touch to discuss the options.
Posted by: Shamus - Web Development Manager - 12-10-2009 8:21:21 AM | Posted in website development
New Office Update
Today marks the 3 week anniversary of our move across to our brand new office in Macquarie House, but just in case you missed the news or have been having a little trouble finding us, Thomas Marsden is now located at the following address:
Suite 6, Macquarie House
86 Henry Street, Penrith, 2750
Please note: our mailing address, phone, fax and email have not changed and are still as following:
PO Box 1117, Penrith, 2750
P: 02 4732 3577
F: 02 4732 3038
E: advertising@thomasmarsden.com.au
Posted by: Shamus - Web Development Manager - 09-10-2009 11:53:55 AM | Posted in thomas marsden
MXRAD Ecommerce Application
Late last week we let loose the latest additions to the MXRAD website, a fully custom built ecommerce solution to management and online selling of a vast range of motor cross parts and accessories, numbering in the thousands with options for scalability past the hundred thousand mark. The application features user configurable products, a shopping cart and secure checkout, which coupled with the current website, gives MXRAD a very powerful online selling and marketing tool.
Posted by: Shamus - Web Development Manager - 07-10-2009 9:33:06 AM | Posted in website development
Thomas Marsden sponsor SME Tech Summit
This December Thomas Marsden will sponsor the SME Tech Summit, a new event that will help SMEs (Small to Medium Enterprises) gain that education and make sense of the technology landscape. The summit offers some fantastic workshops and guest speakers covering hot topics including search marketing, social media, mobile business and ecommerce.
Find out more about the event at www.smetechsummit.com
Posted by: Shamus - Web Development Manager - 28-09-2009 8:30:25 AM | Posted in thomas marsden
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