2u...Issue 1
In this issue:
Welcome 2u
Strategy in tough times.
Fire, football and the magician’s behind the 2008 campaign
Mid-life crisis...our new logo and its former lives.
Practical Website Maintenance.
Unsubscribing
Welcome 2u.
Welcome to the launch issue of 2u, Thomas Marsden’s monthly newsletter poised to be a worthy source of ideas, articles and promotions for the forward thinking business owners or marketing managers. Each issue will be bursting at the seams with helpful creative and marketing tips, articles and case studies, selections of our latest and greatest projects and plugs for our diverse range of services.
Memory upgrade time >> Thomas Marsden is a creative; interactive; agency based in Sydney. Our key deliverables include creative and graphic design, logo and identity, printing, marketing, web and interactive development, radio and television. We have a over 35 years experience in completion of projects on time and on budget to a diverse range of clients from small businesses to public companies to government departments.
How can we help?
Find out more about Thomas Marsden
Strategy in tough times.
Marketing your product or service in difficult economic times requires courage and dedication and hard work… you need to “make it happen.” The standard ‘number crunchers’ reaction to market downturns is to cut back on expenditure –reduce overheads. One of the first areas to suffer is the marketing budget.
Caution: if you have 10% of the market and the market falls to 80% you can expect at most 10% of that reduced market, to maintain your previous return you need to increase your percentage.
You may get away with short term cut backs to your marketing budget but remember, consumers have short memories and there is always someone ready to take your market share.
A strong presence in the market place is essential. Multinational brands like Coca Cola and McDonalds are household names and you would think they wouldn’t need to advertise.
They continually roll out aggressive marketing campaigns… why… to keep their names ‘top of mind’ with fickle consumers. Continuous ongoing advertising, even in hard times is essential so that when the market revises, and it will in time, your brand will have ‘top of mind’ presence.
Advice: Spend your dollars wisely, don’t waste money on impulse special offers. Plan your marketing strategy and stick to it.
Put additional ‘effort’ into ‘making it happen’.
Fire, football and the magician’s behind the 2008 campaign.
The Panthers Football season launch is a yearly event for Thomas Marsden, each time around we are required to devise a fresh and exciting promotion that includes creative and design for signage, posters, team photos, press ads, signature cards and much more. The 2008 campaign received many outstanding comments both from the client, our industry peers and the general public.
View more Panthers Football Club projects | View our full portfolio
Mid-life crisis...our new logo and its former lives.
As Thomas Marsden fast approaches its 40th year, our logo has been through an early mid life crisis of sorts; buying the flashy sports car and generally turning its former self upside down in an effort to generate new directions and a sense of excitement.
For our latest logo we chose not to limit ourselves to a single corporate colour and instead to use the full spectrum or rainbow effect. While the layout remains similar to our last logo, a custom font was developed and the previous swoosh has been replaced with 4 semi-transparent leaf like elements (the ‘creative flame’ as we called it) and moved to the opposite side.
The history of our logo.
Original TMA 1970 - 1984
Tri-colour 1985 - 1998
1 line with swoosh 1999 - 2007
For any business, it is important to ensure their branding and image remains fresh, lively and ultimately a unique athsetic that separates you from your competitors. We recommend conducting a full branding revision every 5-7 years that includes a new logo, corporate identity and style guide.
Related Services?
Logo Design | Corporate Indenty | Contact Thomas Marsden
Practical Website Maintenance.
The biggest misconception about the internet is that you can simply turn on a website, sit back and watch the cash walk in your door… these are the people that go broke online
A successful website is just like anything else; you will only get out of it what you put in. In developing a maintenance program specifically for websites we have endeavored to keep this and a ‘saving you time’ strategy in mind, our program creates a balance of practical online marketing and promotion services, with regular statistical and assessment processes that lead onto a set of site maintenance, feature and content additions or improvements. It is important to note that online success doesn’t happen overnight, it’s a continual process, best tackled over a number of years rather than weeks.
Getting ahead on search.
Search engine optimisation and promotion is a key part any websites success, therefore it has taken on a major role in our maintenance programs, hence the addition of promotion to the name. Websites are promoted on a monthly basis, using the popular link building method creating a solid foundation of incoming links from websites with a similar subject matter. This will work to increase your sites search engine rank and online popularity profile and ultimately gain you larger amounts of targeted traffic.
Keeping in touch with your customers.
Email marketing in the form of regular newsletters is a great way to keep your customers informed of company news, new products/services or special promotions. Regular communication with current customers maintains good relationships and can increase retention rates.
Constant improvement.
The fundamental value behind our maintenance programs is our obligation to ‘assess’, ‘improve’ and ‘implement’. At the conclusion of each period we provide you with a set of comprehensive statistics and an improvement proposal, which details areas where your site could benefit from revision or the addition of new features. For each suggestion an action plan for implementation is included, after a client consultation the suggestions can be implemented within the following period’s production time, along with any other client specified alterations or additions.
View Details | Contact Thomas Marsden
Unsubscribing.
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